Jack Ivison
I've worked in SEO since 2018: local search, ecommerce and, more and more, AI search. I like testing things properly and writing down what actually happened.
- Now
- SEO at Be Visible
- Also
- Founder of Electrician SEO Pro
- In SEO since
- 2018
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1.37M
Google impressions in three months
Building societyJul–Oct 2026
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97,630
times shown as a link in Google’s AI features, in three months
Drug discovery companyJul–Oct 2026
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4,241
“Book a Viewing” clicks from all visitors, in five months
Property guardian companyMar–Aug 2026
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+2,650%
visitors from Google to its laundry equipment pages, year on year
Used equipment marketplaceMar 2026
Results
A few of the biggest, from client reports. The Results page has every one, client by client, with charts.
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19,069
Google clicks in eight months
For a property guardian company. Non-brand clicks a month went from 726 to 1,819 by June.
Clicks a month, Jan–Sep 2026 (no July report) -
From 158 to 407
Non-brand Google clicks a month
For a building society over a year. Two of its biggest savings searches went from nowhere to page one.
Non-brand clicks a month, Oct 2025–Sep 2026 (no April report) -
From 100+ to 4
“medicinal chemistry services” in one quarter
For a drug discovery company. “drug discovery services” went from outside the top 100 to 7th too.
Keywords at #1 -
From 10 to 35
Campaign keywords on page one
For a film-location agency in six months. On its full list, top-3 keywords went from 11 to 33.
Keywords at #1, full list of 155 -
+227%
Non-brand clicks against a year earlier
For a used equipment marketplace in April 2026: 379 clicks, against 116.
Non-brand clicks in April -
From 0 to 29 out of 30
Google Maps top-3 grid points
For “emergency electrician clifton”, after I rewrote a York electrician’s Google Business Profile service descriptions.
Grid points in the top 3, September
Commercial keywords, then and now
| Keyword | Searches a month | Was | Now |
|---|---|---|---|
| home filmingFilm-location agency | 6,600 | 10 | 3 |
| regular saver accountsBuilding society | 5,400 | 36 | 8 |
| savings bondsBuilding society | 3,600 | 100+ | 8 |
| emergency electrician manchesterElectrician, Manchester | 3,100 | 11 | 1 |
| property guardianship londonProperty guardian company | 1,300 | 7 | 3 |
| eicr testing bristolElectrician, Bristol | 1,300 | 13 | 2 |
Experience
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Since Oct 2026
Be Visible
SEO
First hire at a search and digital PR agency, formerly Barrington SEO. Audits, site migrations, keyword research and page plans for clients in law, auctions, property and entertainment.
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Until Oct 2026
The SEO Works
SEO
Agency SEO for national and B2B clients, from a building society and a drug discovery company to plant hire and dental fit-out. Audits, migrations, GA4 and Tag Manager tracking, content and monthly reporting.
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Since 2021
Electrician SEO Pro
Founder
SEO for electricians and nothing else, with client reporting I built myself. Featured in Business Insider.
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2018
Started in SEO
Local SEO first, then ecommerce, then a bit of everything.