Results

Non-brand Google clicks went from 726 a month in January to 1,819 by June, and tracked keywords in the top 3 went from 1 to 10 in three months.

Google clicks in eight months of reports

19,069

non-brand clicks a month, January to June

+151%

non-brand impressions in eight months of reports

293,204

of 50 tracked keywords on page one, January to June

From 36 to 44

January was the low point of a steep decline before the campaign. July has no report and was inflated by a competitor’s press coverage. The analytics tag was rebuilt in July, and the tracked keyword list grew from 50 to 101 in August, so rankings after June aren’t like for like.

Campaign keywords on page one went from 10 to 35 in six months. On the client’s full list of 155, keywords in the top 3 tripled and #1 rankings went from 4 to 12.

campaign keywords on page one

From 10 to 35

keywords in the top 3, full list of 155

From 11 to 33

keywords at #1, full list of 155

From 4 to 12

non-brand impressions against a year earlier, September

+76%

Non-brand clicks were below the previous year in every month; the gains are in rankings, impressions and brand clicks. A spam attack in March is filtered out of the Search Console figures. The campaign keyword list changed size during the campaign.

Two of its biggest savings searches went from nowhere to page one, and non-brand clicks more than doubled over the year.

Google impressions in three months

1.37M

Google clicks in the same three months

39,266

non-brand clicks a month, October to September

From 158 to 407

tracked keywords on page one

From 10 to 21

The mortgage range was withdrawn in September 2025, which took out the main source of non-brand traffic, so non-brand clicks were below the previous year in every month even as they grew. April has no report. September’s impressions spike was a Search Console fault, so it isn’t used. The tracked list grew from 106 to 121 keywords in May.

One quarter, and it moved fast: core service searches from outside the top 100 to page one, and a growing presence in Google’s AI answers.

keywords at #1

From 16 to 21

keywords in the top 3

From 43 to 50

share of search visibility against competitors

From 45.1% to 52.3%

times shown as a link in Google’s AI features, July to October

97,630

Only one quarter of data exists. Search Console clicks were below the previous year after a site relaunch in February, before the campaign. Several of the #1 rankings are the company’s former names.

Non-brand clicks were already rising when I took the account on in December. By March and April they were three times the year before.

non-brand clicks against a year earlier, April

+227%

non-brand clicks in five months, 2.6 times the year before

1,817

visitors from Google to its laundry equipment pages, year on year

+2,650%

visitors from Google to its cargo planes pages, year on year

+400%

December was the benchmark month, and organic growth had started before the campaign work did. May has no report. Some starting positions are worked out from the reports’ ‘positions moved’ column.

On 5 June 2026 I rewrote every service description on the business’s Google Business Profile. Five of the six keyword grids scanned before and after improved. Its website also gained matching service pages over the same months.

of 30 grid points in the Maps top 3 for “emergency electrician clifton”

From 0 to 29

grid points outside the top 20, across all six grids

From 91 to 1

of 35 points in the top 3 for “emergency electrician wigginton”

From 13 to 26

Measured with Local Falcon rank grids on 2 June and 22 September 2026, comparing scans with the same keyword, grid size, spacing and centre point.

SEO for electricians and nothing else. More and more, that means showing up in Google’s AI Overviews as well as the map pack.

tracked AI Overviews linking to Electrician SEO Pro, 9 October 2026

12 of 15